If I were to pinpoint the key difference between internal communication and change communication it is that the first informs the latter engages employees. Often I talk about the need to embrace face to face dialogue for communicating change, but it is important to understand that this is more than just team briefings or CEO [...]
Read More ...Change Communication and Stakeholder Analysis
January 7th, 2013When developing a change communication strategy there is nothing more important that analysing stakeholders. You need to understand all of them, segment them into key groups or individuals understanding the level of interest or impact that a change will potentially have on them.
This is because rarely does a “one size fits all” approach work when [...]
5 reasons change programs fail
September 16th, 2012You would think with the number of times organisations embark on change programs that they would eventually get it right. But many things get in the way, not the least of which is thinking that change is common sense and everyone has the answer. And for those of us who lead change we know that [...]
Read More ...The role of leaders during change
July 1st, 2012One of the critical pieces of any change management program is face to face communication. The role of leaders during change is very different from business as usual. It requires a greater physical presence amongst employees to reassure them that their concerns are being heard at the top of the organisation and conversely that the [...]
Read More ...Enterprise wide change – the how, what and why
February 20th, 2012Change management is such a widely thrown around term these days. Everyone is a change manager, HR, Organisational development, Employee Communication, Operations Managers, Project Managers, IT managers…the list goes on. None of these roles in my view are change managers, what they do has an impact on changing something, whether it is roles, capabilities, productivity [...]
Read More ...Change Communication: Strategies that produce exceptional results
January 19th, 2012I don’t like templates for change communication plans. Why? Because no two organisational cultures are the same and you cannot just lift one approach from one organisation to another and assume it will produce the same results.
Also speaking of results I am not interested in results such as awards for well designed intranet sites, number [...]
Change Management: 5 Tips for Implementing Change
November 15th, 2011The best approach to implementing change is identifying your unique approach for each particular situation. Even within organizations it is risky to have a one size fits all approach yet many organizations aim to have one methodology for all situations.
Take for example a sales division, this most likely will have a different culture from the [...]
Employee Communication – Linking Employees with the Customer Experience
November 2nd, 2011One of the best ways to create momentum to bring strategy to life is to connect employees with the customer experience. So practically what does this mean and how do you do it? What this means is that you are looking for opportunities that demonstrate the connection between the work that employees do and the [...]
Read More ...Employee Communication: How to conduct focus group research
July 16th, 2011To have credibility when discussing strategic employee communication with senior management, proposals need to be supported by facts. Focus groups are usually held to gauge opinions about certain issues and ideas for solutions to problems. On occasion they are used to form the basis of the questions on staff surveys and customer surveys. Externally research [...]
Read More ...Change Management: How to Keep the Momentum Going
July 5th, 2011Trying to keep momentum going during long periods of change implementation is one of the greatest challenges organisations face. This is especially true for major information technology system projects where significant engagement activity can take place during the design phase and the implementation phase but it is in the quiet of the build phase that [...]
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